The analytics of the website
Web analytics is the one of the most important questions after development of the site. It is possible to receive responses to the majority of questions which will help to increase conversion and to increase profit thanks to analytics.
The web analytics allows to collect information from various factors of the website and to carry out the effective analysis of the received information about activity, preferences and interests of visitors. Due to this characteristics the website improves and optimizes.
The main object of the analytics is a visits tracking of the website. based of this information the audience is defined, the acting of people on the site (the most popular pages, the most popular goods) is studied. Experts carry out the deep analysis of the obtained data and the decision on expansion of opportunities, adjustment and addition of functions of the site is made on basis of collected factors.
How will you be helped by web analytics?The following facts where the web analytics can help you:
- to develop that functionality which are demanded by visitors;
- to estimate advertizing efficiency on the Internet;
- also to reveal elimination of problem places in structure, design and navigation of the site;
- to increase efficiency of sales from the website.
What does the web analytics allows to control on the website?The analytics allows:
- to control all web pages which were looked through on the website;
- to define keywords and phrases according to which visitors find your site in Search Engines;
- to define the characteristics of visitors (the country, language);
- to know the spent time on the concrete web page on the site by a certain visitor;
- to control the audience of visitors of the site (visitors who came for the first time and who come back constantly, etc.);
- to determine is the navigation convenient on the site to the user;
- following of ways to conversion commission;
- to control the competitors and etc.
The analytics of the site is an integral part of the site which works for success and increase of level of a web resource.
The price: individually